Cody Health Ventures is a healthcare marketing consulting firm that delivers strategy, guidance, and ideas to organizations of varying size. We combine expertise in health policy and current market trends with proven methodologies in bringing healthcare solutions to market in impactful ways. Our expertise ranges from virtual care to business model transformation. We have conducted numerous projects for healthcare vendors and providers alike. These projects have included market and competitive landscapes, pricing analysis, go-to-market strategy, policy briefings, and marketing planning sessions to name a few.
Founder & Chief StrategistJulie Viola, MHA Connector | Storyteller | Catalyst | Philomath For Julie Viola, improving health outcomes is not an idle phrase. It has been a driving force in both her professional and academic life for well over a decade. That’s exactly why she earned her master’s degree in Health Administration from George Washington University in 2017. Her academic focus on population health in obesogenic environments stemmed from her earnest conviction that better health can come from healthier environments. That same passion has shown through in recent years in the pursuit of finding better solutions to support the shift of care to the home, virtualization of service lines, and digital technology. Julie’s success has come when the need for disruption and collaboration are at their peak. She successfully launched new SaaS models, at-risk informatics service models, and virtual care solutions to market while at Philips Healthcare. She has held several leadership and board roles, including chairing the Digital Health Working Group for the Global Coalition on Aging (GCOA) with Fortune 500 innovators. She has developed, taught, and led programs and classes at American University as an Adjunct Professor in the field of Healthcare Management as well. For Julie, success lies in her passion for connecting people and ideas; in understanding healthcare’s important challenges to deliver the best solutions where there is the greatest need. |
Business Marketing LeaderCheryn Byron, MBA Deliverer | Problem Solver | Coach | Empathizer
Cheryn Byron joins Cody Health Ventures with deep knowledge and experience in the business marketing and market research verticals. Her sharp analytical abilities and strong communication skills make her a valued asset to any project she is on. Cheryn’s previous roles have spanned across healthcare, with focus on healthcare IT, revenue cycle management, and enterprise-wide patient monitoring and medical consumables. She has served in a multitude of roles including sales, market intelligence and research, business marketing, and other marketing leadership positions. Cheryn has an MBA from Boston University’s Questrom School of Business, with a concentration in Health Sector Management and Marketing. Additionally, she holds a B.S. in Biology from Boston College. |